Watch Bill Forrester from Travability discuss the development of Accessible Tourism Experiences
Did you know that Accessible Tourism is one of the quickest growing tourism markets in Australia? In fact the Accessible Tourism sector makes up approximately 7% of the travel market and 1.3 million individuals (and up to 14% when including travel parties). This market segment also contributes approximately $3.2 billion into the Australian Economy annually (and upto $8 billion with the multiplier effect). Source: Tourism Research Australia (TRA)
In 2018 Bendigo Tourism hosted a Accessible Tourism Masterclass, featuring speakers from Travability, an industry leader in this space, Inclusive Towns, a Bendigo based project where people with a lived experience of disability advise local businesses on inclusion, and the Victorian Government’s Tourism Events and Visitor Economy branch.
The Masterclass presentations are available here:
In addition to these presentations, here are some helpful sources of information for your business:
Bendigo local accessibility resources: https://inclusivetowns.com.au/resources/
Travability accessibility marketing guide: http://travability.travel/content/accessibility-marketing-guide
Travability marketing toolkit: http://travability.travel/content/marketing-toolkit