Spring inspiration

Bendigo is a spectacular place to be in spring. With some uncertainty about events at the moment, our spring campaign will focus on our destination and spring experiences.

We have created a spring destination brand for Bendigo that is eye-catching and highlights our beautiful flowers and fashion exhibitions.

In 2020 we are focussing on the following themes for spring:

Spring gardens & outdoors
Art and fashion
Indigenous culture and heritage
Heritage
Wellness & connection
Gastronomy

Click here to view the Spring campaign Prospectus.

Are you looking for some inspiration to get involved in the spring campaign? We’ve brainstormed some ideas around each of the themes and would love to hear your ideas.

Click here to see some visual inspiration for each of the themes

Spring gardens & outdoors

Our gardens, annual tulip display, nurseries, farms, heritage gardens, beer gardens, cycling trails, walking trails, and wineries are all examples of what our region has to offer for people wanting to enjoy the great outdoors.

gardening workshops
accommodation packages including bicycles
gourmet picnics, or progressive picnics
farm tours & stays
spring winery experiences, like a ‘Shakespeare in the vines’
tulip treats and menus infused with floral inspiration

Art and fashion

Bendigo is a creative city with a thriving art and fashion scene. This spring Bendigo Art Gallery will host the Piinpi: Contemporary Indigenous Fashion exhibition, which will add to the legacy of incredible fashion exhibitions we’ve had here. We are also a hub of artists and makers, with a vibrant retail scene, and funky vintage stores.