Experience Case Studies

Tourism is the act of seeking experiences

In this video, we’ve compiled some interesting ideas from around the world that:

• Offer something unique or niche that they can’t do elsewhere
• Go behind-the-scenes, offer something exclusive or personalised
• Demonstrate collaboration between businesses
• Are seasonal offerings or limited-time offerings
• Provide a social media moment

To find out more about the businesses/experience discussed you can visit their websites:

• Popsical hotline – The Magic Castle Hotel
• Pop up accommodation – Big 4 Bellarine
• Seasonal events – Black Barn Farm
• Historical theatre show – Werribee Mansion
• Passenger Boarding Pass – Titanic Exhibition
• Sourtoe Cocktail – Sourdough Saloon
• Tiny bar with personalised drinks – BackDoor 43
• Forest reading in botanical gardens – Botanica
• Immersive cinema – Underground Cinema
• Activating beautiful spaces with a meal – Secret Supper
• Wine and chocolate tastings – Hahndorf Hill Winery
• Art and wine pairings – Bellagio Fine Art Gallery
• Wine Fight – Battala del Vino
• Tomato fight – La Tomatina
• Rood Food Drag and Dine – The Imperial Erskineville

Is there a topic you’d like to hear about? Let us know! Contact Diantha Vess on [email protected] or (03) 5434 6280.