
Welcome to Fiesta Bendigo!
Bendigo is coming alive with a fiesta to celebrate Frida Kahlo: In her own image, an exclusive exhibition arriving at the Bendigo Art Gallery in March 2025.
Fiesta Bendigo will focus on bringing a fiesta vibe to Bendigo, providing visitors with Mexican and Frida Kahlo inspired events and experiences to enjoy while visiting Bendigo for the exhibition. By creating unique products and experiences to run alongside the exhibition, we are enticing visitors to stay longer, spend more money, and further explore our beautiful region.
We would love to invite you to partner with us in contributing an event or experience to be included in the Fiesta Bendigo program.
To learn more about the Fiesta Bendigo campaign including the program categories and how to get involved, please click here to download the prospectus.
To watch the Frida Kahlo Destination Campaign Briefing held in November 2024 that included an exhibition overview from Curatorial Manager Lauren Ellis, click here.
How can you get involved?
To submit your event/experience or discussion around ideas please contact Deborah Peters on 0459 659 808 or deborah.peters@bendigo.vic.gov.au
Please note to be involved in the campaign you need to be a Bendigo Tourism member.
For membership enquiries please contact Justine Blacklock on 0418734665 or j.blacklock@bendigo.vic.gov.au
More Opportunities Below!
Stay at the Fiesta
Submit an Accommodation Package for Fiesta Bendigo now!
As excitement builds for Fiesta Bendigo and the exclusive Frida Kahlo: In Her Own Image exhibition at the Bendigo Art Gallery, opening 15 March, now is the time for your business to shine! Visitors are already planning their trips and looking for enticing accommodation packages to complement their cultural experience.
Your Opportunity:
- Create a package now to give your business extra exposure and give visitors an experience they won’t forget. It’s FREE to submit packages to be included in Fiesta Bendigo promotion.
- Craft packages that offer more reasons for guests to extend their visit or work with your industry colleagues to include Fiesta experiences.
Why join the Fiesta?
By developing a Fiesta-themed accommodation package, you’ll tap into a wave of visitors eager to immerse themselves in Bendigo’s vibrant culture. Include elements that celebrate Frida Kahlo’s artistry, Mexican culture, and the local charm of Bendigo to make your offer irresistible.
What to include:
Exhibition tickets can be bundled into your package. The Bendigo Art Gallery is offering a discounted price of $30 per adult ticket that will be booked by the Bendigo Visitor Centre as part of a guest booking your package.
The Bendigo Visitor Centre can also supply a specially curated Uniquely Bendigo Mexican inspired hamper for you to include with your package.
Some starter ideas for Stay at the Fiesta accommodation packages include:
An accommodation package bundled with an offer from one of our many clever food and beverage providers who will be offering Mexican themed menus, drinks and taco’s
Stay 3 nights, pay 2 nights, exhibition tickets and a Uniquely Bendigo hamper.
Mid-week accommodation for a couple, including breakfast and exhibition tickets.
Girls weekend shared accommodation, including a voucher for an indulge package with Flow Retreat.
Theme a room or villa in florals or fiesta bright colours and bundle exhibition tickets.
2 nights accommodation, a Fiesta inspired grazing platter on arrival and a winery tour.
10% early bird discount, exhibition tickets and breakfast for 2.
Email your Accommodation Package details to Deb Peters at your earliest convenience. Please include:
- Package Name
- Package Details
- A JPEG image/s that we can use to promote your package
- Dates applicable for your offer
Please note that accommodation packages and exhibition tickets will be managed in conjunction with the Visitor Information Centre. Commissions apply. Exhibition tickets will not be transferable or refundable.
For more information, inspiration or for any questions, please reach out to Deb Peters, Destination Industry Officer on deborah.peters@bendigo.vic.gov.au or 0459 659 808.

Taco Trail
Submissions are now closed
Join Bendigo’s Best Taco Competition!
The taco trail runs from 15 March – 13 July 2025. For more information and locations visit click the button below.